Imagine a generation that grows up with meals printed in 3D, ingredients cultivated in vertical farms, and diets personalized by artificial intelligence. Welcome to Generation Beta, the cohort born in 2025, whose culinary landscape will reflect a blend of climate consciousness, tech-driven innovation, and global interconnectedness.
Why 2025 Matters: The Dawn of Generation Beta
Generational shifts are more than just labels—they mirror societal transformation. For Generation Beta, born starting in 2025, this moment represents a convergence of critical forces reshaping the world. Millennials and Gen Z—Beta’s primary caregivers—are stepping into parenthood armed with values centered on sustainability, wellness, and inclusivity. These priorities are meeting rapid advances in food technology and a pressing need to address climate challenges.
The emergence of Generation Beta coincides with pivotal changes in how food is produced, consumed, and perceived. Climate urgency, technological breakthroughs, and globalization are setting the stage for a food culture that is more adaptive, inclusive, and innovative than ever before.
Shaping the Food Landscape: From Sustainability to Technology
Food culture isn’t static—it evolves in response to its environment. The world into which Generation Beta is born is characterized by a rising emphasis on sustainability, driven by their Millennial and Gen Z parents. These generations have championed plant-based diets, reduced food waste, and the resurgence of home cooking. For Beta, these ideals will likely form the baseline rather than exceptions.
Research underscores this shift: global sales of plant-based foods reached approximately $14 billion in 2022 and are expected to grow annually. This trend reflects a deeper cultural pivot, one where food choices are increasingly tied to ethical and environmental considerations.
Yet, adaptability will be equally important. With climate unpredictability and resource constraints, Generation Beta may grow up viewing food as both nourishment and a tool for resilience—adapting to challenges while staying aligned with sustainable principles.
A Technological Revolution in Food
Generation Beta will be immersed in a world where artificial intelligence and food technology redefine the culinary experience. From AI-designed meal plans and robot-assisted kitchens to lab-grown meat and smart gardens, technology will shape their relationship with food from an early age.
Data already illustrates the scale of transformation: global investments in food tech exceeded $50 billion in the past five years, funding innovations such as vertical farming and cultured meat. Platforms like TikTok and Instagram are reshaping food culture, turning local dishes into global phenomena within hours. Generation Beta will likely see this digital-first interaction with food as second nature.
Beyond convenience, technology will also enhance education. Imagine AI tools teaching children the origins of a dish or guiding them in cultivating fresh produce. For Beta, food technology won’t just be a convenience—it will become a way to connect with history, culture, and sustainability.
Food Without Borders: A Global Connection
For Generation Beta, food will transcend geographic boundaries. Viral trends on social platforms are already demonstrating how cuisines once confined to specific regions—like birria tacos or Korean dalgona coffee—can gain international fame overnight. By 2025, over 70% of global internet users will have access to short-form video platforms, further accelerating this culinary globalization.
But this isn’t merely about exposure. For Beta, food will serve as a medium of connection and storytelling. Research suggests that younger generations increasingly value cultural exchange through cuisine. Beta’s world may view food less as a marker of national identity and more as a shared human experience, deepening appreciation for diverse flavors and techniques.
Why Today Shapes Tomorrow
The foundation of Generation Beta’s food culture is being laid now. Climate-conscious policies, the proliferation of food tech, and the global connectivity of the digital age will influence how they perceive and interact with food.
Generational food habits are shaped by the socio-cultural and historical conditions of their time. For Generation Beta, this means inheriting values of sustainability, inclusivity, and adaptability while navigating a tech-rich, globally interconnected food landscape.
