Vietnam is leveraging digital technology to transform its tourism sector, enhancing visitor experiences while driving sustainable growth. With over 78 million internet users and 73.3% of the population active on social media, the country is building a robust digital ecosystem that supports innovation and economic development.
A Growing Digital Economy
As one of ASEAN’s fastest-growing digital economies, Vietnam is integrating technologies such as artificial intelligence (AI), virtual and augmented reality (VR/AR), IoT, and big data into its tourism strategy. These tools are streamlining travel services, improving operational efficiency, and creating personalized experiences for tourists.
Urban centers like Hanoi, Ho Chi Minh City, and Da Nang are leading this shift, with initiatives such as smart tourism apps, virtual tours, and AI-powered itineraries. Meanwhile, rural areas are also benefiting from digital tools that spotlight lesser-known destinations, promoting equitable growth across the country.
Digital Platforms Transforming Travel
The adoption of digital platforms is reshaping how both domestic and international travelers engage with Vietnam’s tourism offerings. Online travel agencies (OTAs), e-wallets, and digital maps are becoming standard tools for navigation, booking, and cashless payments.
However, access remains uneven, particularly in rural regions. Experts emphasize the importance of improving digital infrastructure and providing training to ensure that all areas can benefit equally from these advancements.
Collaborative Efforts
Vietnam’s digital transformation is underpinned by collaboration between the government, private enterprises, and tourism boards. Training programs are equipping tourism professionals with the skills to adapt to new technologies, while joint initiatives are driving the development of tools like virtual reality tours and integrated travel platforms.
This collective effort has positioned Vietnam as a tech-savvy destination while fostering innovation across its tourism industry.
Growth and Challenges
The results of these efforts are evident. In the first 11 months of 2024, Vietnam recorded 15.8 million international visitors, a 41% increase from the previous year. The government has set a target of attracting 17-18 million international visitors annually, with digital transformation playing a critical role in achieving this goal.
However, challenges persist. Vietnam needs to address gaps in digital infrastructure, cybersecurity, and equitable technology access. Additionally, climate change remains a pressing concern, particularly for rural destinations reliant on seasonal tourism.
Future Outlook
Vietnam’s digital transformation is reshaping its tourism sector while promoting sustainable growth. By focusing on technological innovation and collaboration, the country aims to balance economic development with the preservation of its cultural heritage.
As Vietnam continues to refine its strategies, it is emerging as a leader in digital tourism, offering a model for other nations navigating similar transitions.
